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El Consumidor y su entorno

Coordinator/Director: Dr. Carlos Ballesteros García
E-mail: ballesteros@cee.upcomillas.es
Centre/Institute/Faculty: Facultad de Ciencias Económicas y Empresariales
University: Universidad Pontificia Comillas
Main Focus Area: 2, Management and social responsability
Main SubFocus Area: Business leadership and social responsibility
No. of PhDs: 3
Total members: 4

Brief description
This group’s lines of research include:
- The home as the consumption decision unit
- Market citizenship
- Cultures and consumptions
- Trends in today’s society and consumers
- Education for consumption
- Qualitative-phenomenological techniques to study consumer behaviour, especially Grounded Theory
- Consumer rights and obligations.