Estratègia i Creativitat Publicitàries
Coordinator/Director: Josep A. Rom
E-mail: joseprr@blanquerna.url.edu
Centre/Institute/Faculty: BLANQUERNA-FCCB
University: Universitat Ramon Llul
Main Focus Area: 2, Management and social responsability
Main SubFocus Area: Business leadership and social responsibility
No. of PhDs: 4
Total members: 16
Brief description
All of this group’s lines of research can be grouped into two categories: strategy and creativity. Strategy area of research: Marketing: Dr. Jordi Botey and Antoni Solanilla Neuro-marketing: Dr. Joan Sabaté López and Dr. Cristina de Balanzó Solidarity-oriented marketing: Dr. Joan Sabaté López and Dr. Carolina Sorribas Account management: Dr. Isabel Solanas and Dr. Jordi Botey Advertainment and new ad formats: Dr. Josep Romo Rodríguez and Cristina Martorell Strategic platforms: Dr. Joan Sabaté López and Dr. Isabel Solanas Political and institutional communications: Dr. Josep Romo Rodríguez, Enric Ordeix and Víctor Curto Corporate Social Responsibility: Enric Ordeix and Sònia de Jaime Creativity area of research: Advertising creativity: Dr. Josep Romo Rodríguez, Dr. Joan Sabaté López, Dr. Miquel Altarriba and Víctor Curto Rhetoric and persuasion: Dr. Josep Romo Rodríguez and Dr. Miquel Altarriba Creativity and languages: Dr. Josep Romo Rodríguez and Dr. Joan Sabaté López Graphic design and art direction in advertising: Dr. Josep Romo Rodríguez Linguistic marketing: Dr. Joan Sabaté López and Ester Franqueza Advertising history: Dr. Joan Sabaté López, Dr. Isabel Solanas and Cristina Martorell